Hyundai Motors, a South Korean automaker, announced its entry into the community-based non-fungible token (NFT) market on Sunday.
Hyundai will unveil 30 new limited edition ‘Hyundai x Meta Kongz’ NFTs tomorrow in collaboration with the ‘Meta Kongz’ NFT brand, with further initiatives planned throughout the year. Meta Kongz are randomly generated profile picture NFTs issued on the Korean Klaytn blockchain with a floor price of roughly $13,000, comparable to the Bored Ape Yacht Club (BAYC) NFT collection. Ten NFTs were sold for about $3,000 to existing multi Meta Kongz owners.
Hyundai is also cooperating with Meta Toy DragonZ, an NFT and play-to-earn blockchain game company, and WITCH, an NFT and metaverse platform.
Hyundai has built a public Discord server and a new Twitter account for its NFTs in order to promote its own NFT community. The company is aiming to appeal to a younger clientele, notably the Millennial and Generation Z (MZ) generations.
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The Hyundai NFT
“The Hyundai NFT universe will extend the Hyundai brand experience in a completely new way, particularly for the MZ generation, further reinforcing our commitment to innovation in both the real world and the metaverse,” said Thomas Schemera, Hyundai’s Global Chief Marketing Officer and Head of the Customer Experience Division. “We are ecstatic to launch ‘Metamobility’ with our own NFTs and begin this journey with ‘Meta Kongz.'”
Hyundai unveiled its innovative ‘Metamobility’ concept in January. This entails employing virtual reality (VR) equipment to control physical robots from a distance. It may also enable users to link tangible smart objects, such as cars, to virtual environments in the metaverse for virtual reality experiences.
Metamobility could be used to fulfill work activities from remote locations, for example.
“The concept behind Metamobility is that space, time, and distance will all become meaningless.” We will be able to freely move between the actual world and virtual reality by linking robots to the metaverse,” stated Chang Song, President and Head of Hyundai’s Transportation-as-a-Service (TaaS) Division.
Volkswagen SA, meantime, has launched an NFT advertising campaign to promote the arrival of the new Polo. InfiniteWorld was chosen by McLaren Automotive as its official metaverse partner for the introduction of an NFT collection based on McLaren’s luxury automobiles.